Rising consumer awareness of the shortcomings of food safety is influencing purchasing decisions in Kenya. Kenyan consumers do not trust the majority of local produce.
The lack of traceability, transparency and non-professionalism throughout the value chain are major challenges faced, all of which boosts the high influx of imported horticultural produce from neighboring countries, putting domestic farmers at a loss.
Green Rhino represents the partners it works with that are part of its consortium.
''The importance of certification and compliance for improving market access''