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AWARENESS

Rising consumer awareness of the shortcomings of food safety is influencing purchasing decisions in Kenya. Kenyan consumers do not trust the majority of local produce.

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The lack of traceability, transparency and non-professionalism throughout the value chain are major challenges faced, all of which boosts the high influx of imported horticultural produce from neighboring countries, putting domestic farmers at a loss.

Green Rhino represents the partners it works with that are part of its consortium.

''The importance of certification and compliance for improving market access''